Éditorial photo et vidéo pour À PART publication 

Editorial photo & video for À PART publication



Bloom is the birth of a new masculinity, more sensual and sensitive. Simili Gum becomes a magical and delicate character, blooming out of his chrysalis to reveal himself to the world.











Talent Simili Gum, Rockmen Paris
Directors Hélène Mastrandréas & Zélie Durand
Photographer Hélène Mastrandréas
Drawings & animation Zélie Durand
Dop Jules Fletcher
1st AC Alexandre Bloch 
Photo assistant Eryka Pruszinska
Gaffer Emmanuel Malherbe
Electrician Anaïs Baiocco
Make up & Hair Flavie Terracol 
Nail artist L’Institut
Set design Sophie Roqueta 
Stylist Fiona Omnès 
Music Simili Gum, co-Écrit par Simili Gum & Sali, composé par Basile3
Editing Samuel Gouttenoire & Alice de Saint Victor
Color grading Lucie Ternisien
Production  Les Monstres, Hélène Orjebin
Styling Mugler, Balmain, Céline, Louis Vuitton, Maison Margiela, Lanvin, Prada, Miu Miu, Marni, Diese, Bimba Y Lola, Barrie, Abra, Suot, Veja, Anna Castellano, Duren, Roussey 3D, Alizée Quitman, Mengche Chiang, Thomasine, Camper .
Thanks E-Do Studio, RVZ, MAC Cosmetics France, KCD, Karla Otto, Caroline Charles, DLX, Dresscode, De Laurentis & Pain Melon Shop